The chain specialized in sports practice Decathlon launches
today a capsule designed together with the popular Spanish influencer Sara
Baceiredo. The first collection of these characteristics that the company
designs in collaboration with an influencer in Spain, in what they understand
as a step forward to bring the practice of sport closer and more accessible
among the younger generations.
Made of breathable fabric with leopard animal print in mauve
and orange tones under the label “Domyos”, Decathlon's own brand of sporting
goods, this “Sara Baceiredo x Domyos” capsule consists of only 2 matching
garments: a top ( 24.99 euros) and some leggings (29.99 euros). Articles in
both cases designed to be able to offer maximum comfort, breathability and the
necessary support for the practice of fitness, and that the sports chain will
begin to market exclusively through its website and its official mobile
application from today. From where they can be purchased until stocks last,
being a limited edition capsule that has been produced, they warn us from
Decathlon, in a series of "ultra-limited" units. techwadia
The choice of Baceiredo by the chain in order to open up to
this series of collaborations in our country, "supposed", they
explain from Decathlon through a statement, "the perfect bet for this
challenge." "In totaling to being one of the most relevant figures in
social networks", they add, "she is an empowered and close woman
who" also has "an excellent attitude towards life, which makes her
function as the perfect collaborator of the brand" .
“For me, sport is not an obligation, but it is that time
that I dedicate myself to every day. I think it is a necessary activity for our
mental and physical health, but also for our self-esteem and for the energy and
attitude with which we live ”, adds the Spanish influencer herself, who, as
stated by the chain , has actively participated in the design of this capsule
and in its striking patterns, being involved in the different phases of the
project, from its planning to its start-up. howtoincreasedomainauthority
Regarding the character of the garments, "I have chosen
the leopard print as it is a wild animal that reflects freedom and
energy." "An animal", points out Baceiredo, "that always
pursues a goal, just like we all do when we practice sports", whether with
an eye to "getting fit, unloading bad energy, improving our figure or
simply enjoying and disconnecting." "The mixture of colors",
details the influencer, "I chose it for my own pleasure and to demystify that
something is like that because they have taught us that it is so", in this
case "a mauve and orange leopard".
Paying attention to what it has meant to be able to
collaborate with Decathlon for a first capsule of these characteristics,
Baceiredo explains how "sport has always been a very important complement
in my life." "When I started broadcasting it on my networks and I saw
how my community received it and began to be more and more interested in it, I
was very clear that this was going to be another vertical of content on my
profile." “From a very young age, going to Decathlon has always been a
great plan for me! Getting tangled up in all the swimming trunks, getting on
the cardio machines on display in the hallway, playing with the basketballs and
ending up coming home in a rhythmic suit, a tennis racket and some ski boots.
"
"I believe that for many people Decathlon has been the
one who has brought us closer to the sport, has given us the tools to start in
it and thanks to that we have fallen in love with this lifestyle of which many
of us are true fans." For that reason, "for me, designing my own
sports outfit with Decathlon has been like giving me that magic wand to reach
thousands and thousands of people and bring them a little closer to this
lifestyle".
